#EllieClaireLovesMom Campaign

Campaign Details

To celebrate mom this Mother's Day, Ellie Claire is hosting the #EllieClaireLovesMom Instagram giveaway. We are giving 5 lucky winners four different books for mom: A Mother's Heart Devotional, 100 Need-to-Know Tips for Moms of Tweens and Teens, In the Morning When I Rise Journal, and Choose Joy Gift Book.


On May 3, you will post our giveaway image and caption on your Instagram (we will provide both the image and caption via email). Your followers will enter to win ON YOUR POST by liking the image, following @EllieClaireGifts, and commenting on the post to tag other people who may be interested in winning. We will use a giveaway app to export the entries on each of your posts and combine them all to get the total pool of entries. Winners will be randomly selected and announced on May 6. Prizes will be mailed the same day to ensure delivery before Mother's Day!

As a thank-you for posting on our behalf, you can choose one of the books featured in the giveaway. We'll send you a copy of your very own :-).


Here are the important dates for this campaign:

  • Sign-up is open until April 10

  • Image and caption will be emailed on April 29

  • Posts are due May 3

  • Giveaway closes May 6

  • Winners announced and prizes awarded May 6 (your books also mailed this day)


  • Books are limited, so we expect that we'll only be able to include 30 people in this giveaway.

  • Because this campaign is based on a holiday, dates are firm. We understand that life happens and delays may result, but in this case, we will not be able to accommodate late posts. To ensure we get full participation, we will mail your copies of the books after you have submitted your live post link. (We are providing you the image to post, so you will not need the books in order to post.) 

  • This campaign is only for Instagram. If you'd like to review the book you receive on your blog, you are welcome to, but that is not required. 


The sign-up for this campaign is now closed. If you are chosen, you will receive an email with the image and suggested caption no later than April 29. If you have any questions, please contact Cat at Catherine.Hoort@hbgusa.com